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Curtis: 50 Cent still represents "little change"

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2 Oct 12th, 2009 

4 Ciao members have rated this review on average: very helpful

Advantages:
Consistently great production; A handful of fun material

Disadvantages:
Uninspired; uncreative; weaker hooks than previous albums; boring

Recommendable No:

Detailed rating:

Originality

Lyrics

Quality and consistency of tracks

Value for Money

bigdiship-hop

bigdiship-hop

About me:

I'm Big D, from Tampa. I review Hip-Hop passionately. I hope you enjoy my work.

Member since:23.07.2004

Reviews:73

Members who trust:5

It really irks me that pretentious backpacker hip hop heads criticize 50 Cent for being a poor lyricist. To me, thats the equivalent of saying Young MC needs guitar lessons or Brett Favre is a young up and comer. Sure, during the days of Get Rich or Die Tryin' when he was the hot new rapper on the scene , getting more hype than anybody since Snoop Doggy Dogg in the early 90s, I can understand having high expectations. But since then, even with the release of the admittedly hot follow-up The Massacre and the Get Rich or Die Tryin' Soundtrack, 50's lack of lyricism was almost always prevalent.

Bottom line - If you listen to a 50 Cent record and expect thought-provoking street poetry - YOU ARE AN IDIOT!

50 Cent has always been about three things: Hooks, Beats, and More Hooks. 50 Cent's ability to be creative during his verses is limited to say the least, but his ability to write catchy hooks and ride his charisma to the top of the charts. But what happens when his ability to write fire hooks over fire production has even diminished?

That's when you get Curtis.

Don't let the album cover art and semi-self titled album name fool you,Curtis isn't one of those autobiographical, introspective, self-portrait albums. Nope, it's typical 50 with about half the charisma, the same rapping skills, and an utter lack of true bangers.

I'd be a liar if I said I didn't have a soft spot for "In Da Club", "Candy Shop", "21 Questions", "Disco Inferno", and other 50 Cent club/love singles. I like them; they are good songs. Are they going to revolutionize the industry in terms of creativity? Of course not; but there's a reason why they were so popular. The three big singles on Curtis to me, aren't really that big. Am I wrong to remember "I Get Money" as Floyd Mayweather's Pre-Wrestlemania 24 theme song? The song really failed to make a splash, but make no mistake, it's hot. In fact, "I Get Money" is probably the most "classic-50" sounding single from the album. Producer Apex takes Audio Two's "Top Billin" with synth-guitars and thumping bass. Is it "commercial"? Oh yes. Is it hot? Oh yes! Then there's "Amusement Park", which is like a boring retread of "Candy Shop". Granted there's some lyrical creativity with 50 using *gulp* metaphors. But if you've heard "Magic Stick", you've heard this. I might catch flack, but "Ayo Technology" is awful. I'll give credit where credit is due that Timbaland at least tried to be creative this time with the synthesizers, but the song is too obnoxious and low-rent sounding. 50's semi-triple cadence rap is... uncomfortable, and Justin Timberlake, while talented, can be replaced with just about anybody and have the same effect. Strangely enough - he's the only highlight on a terrible song.

The majority of Curtis is what you'd expect; counterfactual gangsta rap and casuistic cautionary tales. Make no mistake, we saw this on The Massacre and Get Rich or Die Tryin' but the difference is - those were bangers. "My Gun Go Off", "Man Down", "I'll Still Kill", and "Curtis 187" are epic failures when compared to "What Up Gangsta", "Heat", "Ski Mask Way" or "In My Hood". "My Gun Go Off" serves as the album opener and features Curtis' gun-toting street rhymes with a dangerous flow. "Man Down" is... edited. Huh? How odd. "I'll Still Kill" was one of the latter singles from the album even though it's unlistenable in every sense of the word. The production is loud and obnoxious, Akon's high-pitched squeal-croon was played out when he was with Young Jeezy, and 50 just... there. "Curtis 187" features Havoc from Mobb Deep behind the boards; which is about all that I can think of as a pro. The rest of the song is just one big con.

The production throughout Curtis is normally outstanding even though 50 can't get his head on straight most of the time. The album feels rushed at times, but you can tell the beats were wisely chosen. There are some true highlights sandwiched in the middle of the album which really show the potential of what could've been. "Movin On Up" wins the vote for the best instrumental on the album. Jake One laces an amazing blend of violins, kick-hop bass, and serves as a great backdrop for 50's hooks and charisma. "Straight To Tha Bank" is the most cliche commercial song 50 has ever done, but damn if it wasn't a certified banger. It was actually the true first single from the album and is remembered as the song that 50 sung for the Mayweather vs. De La Hoya fight from 2007. Ty Fyffe's thumping beat and 50's hook is shades of the perfect formula that made the material on Get Rich or Die Tryin" and The Massacre that's missing from Curtis.

Remember when I said this wasn't an autobiographical piece? Is there any more proof of that than when you see all of the guest appearances that plague the album? This is typical 50 and it's the typical guests bringing the same typical shit. As usual with 50 though, there's very little creativity in anything that he does OTHER than his aforementioned hooks. "Follow My Lead" is another "Best Friend"/"21 Questions" love song, except twice as flaccid and powerless. Robin Thicke's background crooning is completely unnecessary, but at least it's a paycheck. Eminem appears on "Peep Show" which, as is the problem with most cuts here, features a great beat with debilitated vocals. It's supposed to be a club song, something Eminem has proven time and time again that inadequate at. "Fire" features the embarrassing Young Buck and Nicole Scherzinger on the hook and serves as yet another club song. It's actually a fun song, but still does not quite capture the remarkableness of "Disco Inferno" and even "Just A Lil Bit", but it comes close. Buck sucks by the way. Mary J. Blige working with emcees is nothing new and normally great, so her appearance on "All Of Me" is appreciated. Jake One delivers another nectarous piece of music while Mary sings her ass off and 50 comes correct. "Touch The Sky" is garbage. Tony Yayo is one of the most untalented rappers to ever make a penny in this business and 50 isn't much better on this song. I immediately turn this off after about a minute in. Horrid.

There are shades of quality on Curtis. 50 celebrating his success on "I Get Money" (like he did on "If I Can't) is certainly truthful - he is the richest rapper alive right now (more due to his deal with Vitamin Water than his record sales). But in terms of entertainment, Curtis is a dud. The few shining bright spots can't cover up the dark and rainy clouds throughout the album. I never expected the album to be some kind of creative coming-out party for the guy, but I at least hoped for some of the quality bangers like his prior two releases. Once 50 lost his ability to write a catchy song and got lazy, I figured that would be the moment that the fun stops. With Curtis, the fun stops here.  

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Comments about this review »

TheHairyGodmother 13.10.2009 14:37

Excellent review :)

bigdiship-hop 12.10.2009 13:57

thanks dear

Amy69 12.10.2009 13:51

Well written x

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