How Glory Goes - Audra McDonald

Advantages: More Ethical Positioning
Disadvantages: Damage to the Brand Image? Change in Corporate Identity? Implications for International Marketing

...I was walking through town today, and experienced utter shock when I walked past my local McDonalds! It had gone green!... Literally! The whole shop front had been renovated and repainted in a fowl dark green colour, while the infamous "M" remained bright yellow. It was utterly strange, people were looking at it with complete aura, in fact there were even groups of students stood outside discussing it! So whats it all in aid of? The change in colour from red to green is obviously to support and enhance McDonalds movement towards ethics. McDonalds wants to reposition itself as ethical; a purveyor of quality, healthy foods, an ethical employee etc. But is this change taking it a little too far? From a brand point of view, McDonalds are pursuing a very risky strategy. Red and Yellow is McDonalds. McDonalds corporate identity... Read review

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Advantages: No Strict Dress Code!
Disadvantages: Service, Cleanliness, Atmsosphere

...I'm not a huge fan of McDonalds but my two children seem to regard it as a treat so we go every once and awhile. History, menus, etc can all be found in other reviews so I would like instead to share with you my most recent, unpleasant and frightening experience. I arrived at the McDonalds restaurant in the Meole Brace area of Shrewsbury at around 5pm on a Friday before Xmas with my son, then aged 10 yr. and my daughter 4yrs. The restaurant is situated in quite a pleasant retail park about 2 miles from the centre of Shrewsbury. There is ample parking and the surrounding gardens have matured to make the exterior of the restaurant quite attractive.. There are tables outside should you wish to sit in the cold or have a smoke. The exterior of the building itself is of typical McDonalds design - perhaps now rather dated and in need... Read review

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Advantages: Convinient
Disadvantages: Not a lot if any nutritional value

...Mc Donalds Fast Food Restaurant I often visit Mc Donald's all though the food has not much of any nutritional value at all I still occasionally enjoy their food. There are a few branches in the local area which I prefer as they seem to prepare hotter food that tastes less revolting than some places do. The standard of Mc Donald's food varies dramatically from day to day and from branch to brand, sometimes it's warm and fresh other times it's over cooked on the edges and cold. They are very good if you do complain about the quality of the food and do replace it with fresh food usually a whole meal, I've found if you complain to head office they usually send out vouchers. It is very convenient being able to use either their drive though or sit in and have a meal. They also have very use full opening times and are great for late... Read review

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