Advantages: Remoteness and reindeers; Disadvantages: Remoteness, reindeers and mosquitos.
...Levi
Just a word about the pictures! Sorry that they were not included in the first version of this review, and sorry that they had to be reduced in size and quality for the site. They were all taken on the Olympus reviewed elsewhere.
1 Location
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If you are looking for Levi on the map of Finland, there is a fair chance you will not spot it.
I have a Michelin 1: 125000 map, bought this year, and it does show Levi, but not as a town or city, just as a mountain slightly north of Kittala.
So for those as ignorant of Finland as I was before this summer trip, let me set it in context for you.
Helsinki, the capital is right down South in Finland. If you drive about 800kms north, you will arrive at the Arctic Circle, somewhere around Rovaniemi, depending on which route you take. It might be Kemijarvi if you go more easterly...
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Advantages: Easy to read directions, bright lovely book, tasty food! Disadvantages: You might end up cooking this all the time!
...and it also told me he grew up in Brixton as a musician. Brixton is 10 minutes away from me and he now also has a South London restaurant. So very close to home! This was making me feel like I knew the man! It is nice that the book is broken up and flicks from food to information about the author. It makes you understand his journey and really appreciate the work and love it has taken LeviRoots to succeed and share his authentic West Indian food with the world.
To begin with when the book came through the post it is stunningly bright and is great quality. A robust hardback for when you drop it my accident after holding the spoon, saucepan, chicken and trying to hold the book at the same time! All the pages are eye cuttingly bright, when you flick through you get glimpses of orange, purple, red and yellow. I am proud to have this in my...
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Advantages: Tastes great (I like hot sauces) and it is very versatile (it can be used with almost anything) Disadvantages: The bottle doesn't last long. : (
...It was whilst watching Dragon?s Den back in 2007 that I became familiar with the name Reggae Reggae sauce.
It was the lyrical and musical talent of the Jamaican reggae singer LeviRoot that persuaded two Dragons, Peter Jones and Richard Farleigh, to put in £25,000 each for a 20% stake of the company. The Dragons obviously spotted an excellent investment opportunity that has subsequently come to fruition for them. It is estimated that this brand is now worth millions.
LeviRoot is no business man, that was clearly evident from his presentation to the Dragons and if it was not for both the financial backing and the consultancy services provided by the Dragons then there is no way that this product would have made it to the market place.
So Peter Jones and Richard Farleigh, I salute you both for enabling this excellent sauce to...
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very helpful 23.05.2009
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